He got the moniker "Allari" after the success of his first film in Tollywood. His debut film in Tamil, Kurumbu, was a remake of Allari. He received Nandi Award for Best Supporting Actor and Filmfare Best Supporting Actor Award in 2008 for his performance as Gali Seenu in the movie Gamyam.

He produces films along with his elder brother Aryan Rajesh under their production company, E. V .V. Cinema.