She followed up her career in TV serials with shows like Aurat (DD and Sony), Dushman (DD) and Kyunki Saas Bhi Kabhi Bahu Thi (Star Plus) with hosting duties for ICC Cricket World Cups in the years 2003 and 2007 and the Champions Trophies in the years 2004 and 2006 as well as the Indian Premier League season 2 for Sony Max. She fronted the coverage of IPL season 3 for the British Network – ITV. She debuted as a fashion designer during Lakme Fashion Week 2014 with her saree collection.

Bedi also promoted faux leather for PETA. On 26 October 2013, Bedi launched her signature sari store.